Staying up to date in fashion, being really part of the scene and showing yourself in a perfect denim fit without overdoing it: that is PIONEER AUTHENTIC JEANS for younger men and women. Cool and modern everyday fashion – no other label has repositioned itself as radically as the famous brand with the number in the logo.

Those looking for stylish denim for men and women as well as matching tops, find safe fashion and perfect fits at excellent value for money at PIONEER AUTHENTIC JEANS.

With the new modern logo, not only jeans and younger collections, belts or even tops for women come. Soon PIONEER AUTHENTIC JEANS will be available in the PIONEER shop-in-shops.

The label has been divided into three separate menswear segments: The BASIC LINE caters for the large group of regular customer who grew up with PIONEER. The AUTHENTIC LINE presents trends that work well while the SELECTED LINE stands for top fashion.