Genuine premium fashion for women and men who feel too young for mainstream fashion but too grown-up for the young streetwear look. OTTO KERN is a lifestyle for the avant-garde of the successful, who want more: more fashion, more top quality, more design. Reasonable prices and perfect fits are what counts for the brand notwithstanding its strong fashion appeal.
This premium lifestyle brand enjoys a very high name awareness in the relevant environment. In the shops and stores in Germany’s prime locations, OTTO KERN presents shirts, jeans and belts, knitwear, menswear and sportswear for men. Partner companies produce blouses and knitwear for women.
The brand is easily identified by the lion and the stylised “K”. Derived from the family coat-of-arms of OTTO KERN, these elements reflect the powerful dynamics embodied by this brand.
Important supplements to the lifestyle collection include fragrances, bags and underwear. To ensure consistent brand management, licences for accessories as well as for blouses and fragrances are granted only to selected partners. The company’s partners are market leaders in their respective fields.
The brand was taken over by Ahlers AG in 2000.