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Ahlers AG

The Company

Ahlers AG is a leading listed manufacturer of men’s fashion in Europe. The brands of Ahlers AG are divided into two segments. The premium segment includes the brands Baldessarini, Pierre Cardin and Otto Kern. The Jeans, Casual & Workwear segment consists of the brands Pioneer Authentic Jeans, Pionier Jeans & Casuals, Pionier Workwear and Jupiter. This innovative and well-capitalised company looks on almost 98 years of swift and flexible adjustment to the requirements of the times and the markets.

For many decades Ahlers has been a reliable partner to mid-sized and major specialist retailers. The company is one of the major European players who live up to high standards of quality both in terms of their brands and their products. Solid, sustainable and profitable growth is the medium-term goal for the corporate development. Ahlers employs around 2,000 people, generates 70% of its sales revenues from premium brands and produces 7 million fashion items per year.

Strategy

Keyfacts

Industry:
Fashion manufacturer with a focus on menswear

Brands:
Baldessarini, Otto Kern, Pierre Cardin, Pioneer Authentic Jeans, Pionier Jeans & Casuals, Pionier Workwear, Jupiter

Company Headquarters:
Herford-Elverdissen (since 1932)

Financial Indicators:
Sales of EUR 238 million
Premium brands contribute 67 percent to sales
Export share of 45 percent
approx. 2,000 employees

Stock Exchange:
listed since 1987
since 2004 in the Prime Standard

Founded:
1919 in Jever

CEO:
Dr. Stella A. Ahlers

Points of Sale:
Retail Stores: 30
Partner Stores: 118
Branded selling spaces: 2,840

Brands

BALDESSARINI

pierre cardin

OTTO KERN

PIONEER

PIONIER

JUPITER

Pionier Workwear

Elsbach

Career

Career & Fashion

Art & Fashion

Exhibition  „ZERO und NOUVEAU RÉALISME: Die Befragung der Wirklichkeit“, Stiftung Ahlers Pro Arte, Hanover, February 26 - June 26, 2016
Artworks: Yves Klein, ahlers collection © Yves Klein Estate, ADAGP, Paris / VG Bild-Kunst, Bonn 2017

ahlers collection

The ahlers collection has an international focus and comprises numerous works of museum quality. German expressionist works and pieces of international contemporary art make up much of the collection.