Ahlers AG

The Company

Ahlers AG is a leading listed manufacturer of men’s fashion in Europe. The brands of Ahlers AG are divided into two segments. The premium segment includes the brands Baldessarini, Pierre Cardin and Otto Kern. The Jeans & Workwear segment consists of the brands Pioneer Authentic Jeans, Pionier Jeans & Casuals, Pionier Workwear and Jupiter. This innovative and well-capitalised company looks on almost 100 years of swift and flexible adjustment to the requirements of the times and the markets.

For many decades Ahlers has been a reliable partner to mid-sized and major specialist retailers. The company is one of the major European players who live up to high standards of quality both in terms of their brands and their products. Solid, sustainable and profitable growth is the medium-term goal for the corporate development. Ahlers employs around about 1,700 people, generates about 73% of its sales revenues from premium brands and produces about 5 million fashion items per year.



Men's Fashion manufacturer

Baldessarini, Otto Kern, Pierre Cardin, Pioneer Authentic Jeans, Pionier Workwear, Jupiter

Company Headquarters:
Herford-Elverdissen (since 1932)

Financial Indicators:
Sales of EUR 170.9 million
Premium brands contribute 73 percent to sales
Export share of 45 percent
approx. 1,700 employees

Stock Exchange:
listed since 1987
since 2021 in the General Standard

1919 in Jever

Dr. Stella A. Ahlers

Points of Sale:
Retail Stores: 23
Partner Stores: 92
Branded selling spaces: 3,071



pierre cardin



Pionier Workwear


Career & Fashion

Art & Fashion

ahlers collection

The ahlers collection has an international focus and comprises numerous works of museum quality. German expressionist works and pieces of international contemporary art make up much of the collection.